The name of the company is very important in today’s world. Many people keep the name of the company in their mind, they keep it. But choosing the name of the company is also very important. In such a situation, it is important to understand what should you name your company?
If you look at the big companies of the world, there is a strategy behind their name. And you too can follow this strategy while choosing your company name.
You must have heard the names of many companies. Such as Uber Ola, Hero Honda, Apple, Google. All these companies have a StreetG behind their names. And today we will talk about this straight ji, how do you choose the name of your company? So that it becomes a global brand all over the world. If you look at the Chinese company, then the local name is different. While their global name is somewhat different.
In such a situation, it is important that if you want to make your company global. Or if you want to make famous, choose your company name right. Which makes it easier for people to remember.
Keep your company name short and easy
You can name your company something that is short to speak. And easy to remember. Remember, you cannot name your company in a way that is difficult for the customer to remember. The shorter and simpler your company name will be. The more your customer will remember your company name soon.
Examples such as Ola, Uber, Google, BMW exist. If you look carefully, the names of these companies are short. Also, this name is also Global. Everyone can remember these. In such a situation, it is important that you keep your company name short. And keep it which the customer can easily remember.
Select your company name by category
There is one more thing you can keep in mind while choosing your company name. You should check carefully whether your business is related to category. And if yes. So you can name your company related to the category of your business.
Your company name should be such that it indicates towards the category of your business. Such as redbus.com, big basket oyo hotels. If you look at the names of all these companies carefully, you will find that it indicates the category of one business.
In such a situation, you can also choose a name for your company, which indicates towards a particular category. Or you indicate towards the category related to your business.
Try to make the company name unique
Try to make your company name as unique as possible. Remember that the more unique your company name is, the easier it will be for people to remember.
It is generally seen that people keep their brand name similar to the name of another company. And such brands can never be global. In this case, you have to keep your company name unique. Here you can take Amazon IBM Microsoft etc. as an example.
If you look at these names carefully, you will find that these names are short. Are easy to remember. And are unique as well. You will not find Microsoft or any other company with similar name.
If your business is based on the Internet world, then it becomes even more important that your company name should be unique. The more your website or company name will be unique. The more it will be easy for people to remember. And people will be able to come directly to your business.
When choosing your company name, one more thing to keep in mind. If your company name is more than one word, try to make sure that the beginning is often the same and the last is often the same. For example Hero Honda, Coca Cola, Range Rover, Blackberry etc.
If the first and last letters are the same then it is easy for people to remember such names. Johnson & Johnson If you look at Johnson & Johnson, it is one of the biggest brands in the world today. In such a situation, if you want to make your company name global, then you have to take special care of it.
Your company name must be a category exponent
You should always keep in mind that whenever choosing the name of your company, it should be the one to expand the category. Let me give you an example here. Suppose now if Amazon was named amazon books.com, then it could sell only books today. Poori could not capture the entire e-commerce market.
You can see other companies in the same way. YouTube as an example. Suppose YouTube was named YouTube MP3 player, then it would not have become such a big company for streaming video today. In such a situation, you should keep in mind that your company name should be to expand the category.
Company name can be presenter of business
You can also name your company as a presenter of your business. For example redbus.com. If you look at this name carefully, you will find that the word presenting the business is hidden in it.
In such a situation, you can also name your company in a way that presents your company’s business.
Company name with Raming
You can also name your company as someone who is going to sing. For example ding dong, money like that. You remember all these names. They are also easy to sing along with. Such names quickly climb people’s tongues. And the names of such companies are quickly remembered by the people.
Name availability on Internet
Whenever you are naming your company, then keep in mind that whatever you are remembering the name of your company. Its domain must be available. Apart from this, names related to your company should also be available on social media accounts from Facebook, Twitter, Instagram. If this happens, you can expand your business quickly.