OTT platforms have now come up with a new subscription plan. Which is called pay per view. That is, the number of times you watch a movie. You will have to pay the same amount of times. The pay per view system has been brought along the lines of Cineplex. The number of times you watch a movie in a cinema hall. Have to pay money that many times. Now some similar system is coming with OTT platform zee5
Experts are hoping that in future, other OTT platforms can also bring this system. So that their market will maintain sustainability. And he could survive in the market.
The plans that come now. They are based on the month. You have to take at least 1 month plan. But now you may have to pay from the pay per view system. This will cause customers to spend more money. At the same time, the earnings of OTT platform companies will increase.
What is pay per view system
We explain here by giving you an example. Suppose a movie has been released on zee5. So you will see this movie as many times. You have to pay every time. That is, you have to pay a separate charge to watch the entire movie once. Suppose you like a movie more than a movie and you want to watch it twice, then you will have to pay twice.
Ananya Pandey and Ishan Khattar’s new film Khali Yellow is releasing on Zee5. With this movie, this new subscription plan is about to launch zee5. Experts are hoping that in future, other OTT platforms can also come up with similar subscription plans. However, this may also reduce audience reach on the OTT platform. Because this will reduce the number of people watching a movie or show on the platform. Because it is a much more expensive plan. However, till now, zee5 has not told how much money they will charge from the audience every time they watch the movie.
Pay per view system already exists on Google Play Store
If you are thinking that the pay per view system is new for OTT platforms, then you are thinking wrong. This method already exists on the Google Play Store. Where you can buy a movie permanent. For this, you have to pay more money. Whereas if you rent a movie on Google Play Store, then you have to pay less for this. The movie pay per rent is based on the view system itself. This movie is only in your subscription for 24 hours. And then automatically moves
The 24-hour period is counted since you have played the movie once. If you have played the movie purchased from Google Play Store even once, then after that you have to watch the entire movie within 24 hours. After this, your movie automatically gets removed from your subscription plan. On the other hand, if you buy a movie, then it is added to your subscription plan till life time. You can watch this movie as many times as you want.
Experts are hoping that zee5 will bring its subscription plan on the same basis as well. However, the rate of movie on Google Play Store is very high. In such a situation, it will be interesting to see what is the rate of zee5? Even if you watched a movie within 24 hours, that movie will be removed from your subscription. Although zee5 has not yet revealed that, how long will this movie remain in your subscription plan?
How OTT platform subscription plans work now
If you see the subscription plan of OOTT platform now, it works in four ways. The first platforms are free. On which you can watch unlimited content for free. YouTube is the biggest name in this type of OTT platform. You can watch any content on YouTube for free. Although YouTube’s premium plan also exists. Where you do not get to see ads.
Other OTT platforms are freemium. Some content is available for free on this. While some content you have to pay separately. OTT platforms of this manner include platforms such as zee5 and Voot.
At the same time, the third type of platforms are of absolutely premium class. And you have to pay to sleep or watch a movie. Platforms like this include Amazon Prime Video and Netflix. If you want to watch any show on Amazon Prime, then you have to pay for it.
The same OTT platforms also offer subscription plans based on regional languages. If you want to watch Hindi content on Hotstar, then for this you have to buy VIP subscription. For this, you have to pay ₹ 399 for the whole year. On the other hand, if you choose a premium plan for Hotstar, for this you will have to take a plan of 1499 of Hotstar. In which you can see the content of all languages.
Apart from this, there is also a freemium version of Hotstar. In which some content is available for free. Which you can also watch without subscription.